How To Craft Compelling Content Headlines Across All Channels
Content marketing is indispensable in today’s business world, but even the finest-crafted blog post or glittering infographic can fall flat if web browsers aren’t compelled to view your hard work in the first place. The headline is often your first and only chance to grab a user’s attention, so make sure that yours have the ability to get your audience to stop, share and engage with the content at hand. Sick of ho-hum headlines? Give yours a boost with these tips from The Adaptive Imagination.
- Numerical headlines draw the reader in
Articles and graphics that embrace snappy structure like listicles, “top 10” and other numerical tags are strong ways of maximizing the key points of your content on the page, while compelling the reader to see what each individual point is that you’re trying to make. This strategy is known to dramatically increase click and share rates, and grabs the reader’s attention almost immediately.
- Utilize consumer interactions
Questions and social media interactions can be easily repurposed into great web content, and it can help you get to the heart of an issue your consumer base may be having. Headlines that offer the answer to a question that could keep a customer up at night using language that resonates with your social followers will lead to stronger, more engaging headlines.
- Test, test, test.
With massive improvements in structure and style at your disposal, make an effort to create a series of potential headlines for upcoming pieces of content on your editorial calendar. Use separate headlines on various social media channels and measure their level of engagement over time. This fine-tuning can help you find the ideal voice to communicate with your consumer base over optimal social channels and provide valuable insights for future content marketing endeavors.