INTEGRATING SNAPCHAT INTO YOUR SOCIAL MEDIA MARKETING STRATEGY
When your company has its social media marketing meetings, it’s probably unlikely that Snapchat has ever come up in the discussion. After all, what use is a network where the content disappears within a matter of minutes? Even in the case of Snapchat stories—which allow you to create a video narrative—they only last 24 hours. The platform also undeniably skews towards a younger audience.
However, Snapchat has emerged as one of the fastest-growing social networks, gaining over 100 million daily active users who take over 400 million snaps per days. And it’s a young demographic too, with 71% of users failing between the ages of 18 and 34.
So if you have a younger-skewing demographic or simply want to experiment with the platform, here are some ways to make Snapchat work for your business.
One aspect of social media that Snapchat is great for is providing your audience with real-time live content. Whether it is be a product launch, a trade show, or an event unique to your company, broadcast it live to your audience to help them stay up to date with and excited about your company.
Snapchat is known for its commitment to privacy. This opens up a new realm to the savvy social media marketer, one where you can provide exclusive content to your audience that only Snapchat users can access. This gives your brand a sense of exclusivity while also catering directly to the Snapchat crowd.
Snapchat is also great for putting a fresh spin on well-worn strategies. For example, you can hold a giveaway or promotion that’s unique to Snapchat, such as giving a free product to fans who watch your entire Snapchat story or a discount to any snaps taken with your product.
Social media is ideal for giving people a look behind the scenes and Snapchat’s live streaming function enables you to give your audience a very real, up-to-date look at how your company operates, whether it be showing company birthday parties or a snippet from an actual meeting.
Finally, like every other social media platform, partnering with Snapchat influencers is an ideal way to give your brand a heightened degree of authority. By identifying which Snapchat users would make perfect ambassadors for your brand, you can open up your brand to a whole new audience.
So the next time your company has a social media marketing meeting, suggest looking applying the above strategies on Snapchat and see if your brand is missing out on a potential opportunity.
