UNDER-THE-RADAR SOCIAL TOOLS TO GET YOUR MESSAGE OUT
In the world of social media marketing, if a tweet does not get a retweet, did it ever exist? While this social media riddle has an obvious answer—yes, but by
not many people—it does point to a bigger concern for smaller businesses who are using social media to maximize their brand exposure.
After all, the average lifespan of a tweet in terms of its value is only 24 minutes. After that, there’s a good chance no one will ever see it again unless it is retweeted or made a favorite by another use. Edgar is one handy tool that allows you to schedule tweets and other social media updates to recur periodically, improving your chances that your audience will actually see your update before it disappears into the Twitter ether.
Another fantastic tool for making sure your Tweets get to your right audience is Narrow. It enables you to build a focused Twitter following of interested users by concentrating on the users who talk about subjects relevant to your brand and industry and are thus more likely to respond to your posts and retweet them.
Now, while you’re racking up new followers, it helps to take an analytical measurement of your Twitter activity without having to dig through convoluted data. Filament is a service that eschews overwhelming you with dense data by instead giving you direct answers about increasing engagement, the traffic sources to focus on, and the types of content that perform best on your site, along with much else. This is not simply a visit counting program, it also keeps track of the number of sign-ups, shares, and subscriptions that your Twitter account initiated.
While the previous three tools looked at your social efforts, it’s also important to keep in mind how your Twitter traffic is interacting with your site, something Filament provides some insight into. However, theFive Second Test breaks down what a user recalls about your site’s design after only spending five seconds on the site. This gives you crucial insight into what’s working on your site, what’s not, and how to significantly cut down on your bounce rate.
So by using the above tools in your Twitter and other social media efforts, you leave a lot less to chance and guesswork and can generate hard facts and statistics about what’s working and what’s not with your social campaign and website to improve your long-term performance.
