What Is Crowdfunding and How Can You Make It Successful?
With the increasing popularity of websites like Kickstarter, crowdfunding is here to stay. This marketing tactic refers to the practice of funding a project or venture by raising small amounts of money from a large group of people, usually through the internet, and businesses, nonprofits and even private individuals are getting in on the action. But how will you ensure that your campaign is a success? Here are a few great ideas to crowdfund like a pro from Adaptive Imagination:
- Tell a compelling story
First and foremost, you will need to provide incentive among your audience to compel them to give their hard-earned cash, so having a compelling story that illustrates your campaign is your first step. People want to back a campaign that will work, so you will want to properly flesh out your idea and provide a structured approach to give visitors confidence when donating.
- Utilize video content
Video clips are a simple way to give your audience a better idea of your project as a whole, and a well-produced clip can bring in boatloads of cash by explaining things clearly and concisely. Additionally, video content is tailor-made for social sharing, so there’s a much better chance that your message will travel far and wide when it has the medium to do so.
- Create a media page
Building buzz for your crowdfunding project isn’t limited to grassroots activism. Ideally, you’ll want to attract the attention of news outlets to promote your project, so make it easy for people doing this research with a comprehensive media page. Images, press releases and other promotional materials will be much easier to locate and may compel a journalist to choose your project over another thanks to your readily-available info.
- Post Regular Updates
User engagement is key crowdfunding campaigns, and whether you have good news or bad, keep your page and corresponding social media pages updated throughout the process. Those who choose to donate will want to know that their money is going to a good cause, so continue to update them long after you’ve reached your goal and kicked off your project to keep them involved and possibly lay the groundwork for future campaigns.