How to Maximize Content Marketing Without Boosting Your Staff
Visibility is everything in today’s interconnected business world, and content marketing has emerged as an extremely valuable tool in telling your company’s story and becoming an expert in your field. Of course, for this strategy to work you will need a team of content strategists and other marketing professionals to produce, post and engage with your audience, but not every company can afford this type of full-scale operation.
So how does a company create content without bringing on a bevy of new employees? Luckily, content marketing has evolved by leaps and bounds over the past decade and marketing professionals have a few tricks up their sleeves to maximize the content output of even the smallest outreach team. Here are a few strategies that may help you increase your content offerings without having to hire new employees to reach your quotas.
- Repurpose old content
After all the time and effort it took to create your original pieces of content, there’s no reason why they can’t be brushed off, revised and re-posted. For instance, if you had an eBook that did particularly well, consider putting out a version “2.0” with updated information and new sections that can capitalize on the original post’s success. Bring other posts up-to-date and revitalize these old examples to ease the stress on your marketing calendar.
- User-Generated Content
Once you’ve built up enough of a following on your social media channels, your audience can actually provide a wealth of content opportunities based on your existing engagement. For instance, you can post a question on your Facebook page, take those responses and fashion it into a blog post, or encourage your followers to share articles, produce video or other forms of content that you can share. This is a great way to foster increased engagement among your consumer base and will increase customer loyalty over time as well.
- Outsourcing
Last but not least, if you are looking to create a large volume of content delivered on a regular basis, your current marketing department may not be able to keep up with that level of output. Instead of bringing on a dedicated employee and all the expenses that will come with him/her, hiring an outside content marketing agency may be the way to go. This will allow you to expand your resources for as long as you’d like, avoid the lengthy training that may accompany the hiring of a new employee and ensure that large products can be handled smoothly by agencies who have been there before.
