4 Great Instagram Post Ideas You Cam Start Using Today
If there’s one area pretty much all of us can always improve on, it’s our Instagram posts. After all, no matter how adept you are with that Gingham filter or the slo-mo video effect, the fact remains that you could always get more likes, more comments, and more shares. It’s just the nature of the ‘gram.
Instagram is an easy platform to make work for you as long as you’re willing to experiment and learn from your mistakes. One of the most salient ways in which Instagram is truly evolving from its initial intention is the rise of the service as something of a digital marketplace/catalog. IKEA made particularly strong use of this concept by using IG tags to attract searchers to its wonderfully arranged IG feed. One particular trend IKEA made use of was the increasing nature for posters to release a series of 6 or 9 interconnected photos that create a larger image or message.
DM’ing is another under-exploited–well, for some–feature that established brands like Mercedes have used to build brand goodwill and sales. Centered around the hashtag #MBSecretSanta, the luxury car giant used personal messages with customers to select 1,000 recipients of special gifts from the company. By doing this, a brand of their size was able to make a major emotional connection with their audience, something smaller businesses can do on an understandably smaller scale. Create some special bespoke gifts to give out to those who support you year round these holidays and post asking people to leave comments and ideally create a sense of community around your brand.
Finally, going back to a point made earlier, companies are increasingly looking large in terms of their IG feed layouts. Food brands like Reynolds have gone beyond just sending large messages to creating highly involved collages that assemble to create the perfect-looking holiday feast. When embarking on this kind of large-scale social post, the devil is in the details and while there are too many to list here, by carefully laying out your post in advance and preparing every element before the shoot, from the tags to the tarts.
