Three Ways to Simplify Your Daily Social Media Management
With the ever-growing list of social media outlets that marketers will have to update and manage on a daily basis, it can be difficult to cover all of your bases and meet the optimal levels of engagement that these platforms demand. If you’re a social media manager and you’re looking for ways to streamline your daily workload, the following tips from The Adaptive Imagination can help you keep your social pages brimming and users engaged.
- Rank your social accounts
First and foremost, you should take an inventory of which social media platforms are doing the most for your public engagement and marketing efforts. Outline your pages by the number of followers, posts , monthly visits and other vital pieces of information from your analytics. In this way, you can prioritize which platforms are strongest, as well as those which need a bit more attention to grow your social profile in the future.
- Create an engagement/posting schedule
While you may feel inclined to watch over your social pages like a hawk, you should regiment your time to your top-performing platforms for the vast majority of the day, while implementing new strategies on the outlets you’d like to grow. Typically, users access social media during morning and afternoon commuting times and into the late evening, so these are prime time slots to keep in mind when posting and trying to spark additional engagement.
- Prioritize engagement
Likes, comments and shares aren’t created equal, and some of these actions weigh more heavily on separate social platforms. For instance, a Facebook share is far more vital than a comment or like, as it will share your information with their network of followers. Likewise, on Twitter a direct mention is social media gravy, so reaching out to these users will be paramount in your strategy. Engagement is an organic and fluid phenomenon in social media, but prioritizing your interactions can help you grow your social profile and build your community over time.
