Building A Digital Audience
How to build and keep your digital audience
Social media has replaced word-of-mouth in today’s business world, but that is only one facet of your digital strategy that will help your business succeed. Establishing a digital audience that is both engaged and loyal to your brand is just as invaluable as soaring profits, as these individuals can become de facto advocates, perform your messaging for you and enhance your web traffic exponentially over time.
No matter how small your business is, Adaptive Imagination wants to help you grow your audience and become more visible to the market at large, but how do you go about it? Building a digital audience is essential, here are a few simple ways to ensure that your name is always on the tip of your audience’s tongues!
- Establish value
This may seem like a no-brainer, but if your web portal has very little to offer other than a product description, ordering queue and an “About Us” page, there’s very little reason for consumers to come back unless they need something. Ideally, you’d like your webpage and social media channels to be a hub of activity that will promote the free exchange of ideas and conversation around your products and services, and the best way to do that is with quality content. Blog posts, videos, how-tos, manuals and other shareable pieces of content that can make their way through your social media channels and beyond will pay dividends in the future.
- Maintain an active social media presence
With all of that great content being churned out, it’s up to you to engage and interact with your audience to ensure that you are getting the kinds of responses you’re looking for. Use social media as a means of driving users to your blog and other content, start contests that showcase the creativity of your users and re-post and re-tweet great comments and suggestions. In no time, you’ll find that these relationships and social connections will cause your audience to grow.
- Track your engagements
How did your consumers come across your blog post? Was it mentioned on another site, or did they find it in a fairly formulaic way? Analytics software and other forms of digital tracking are irreplaceable in today’s business world, as they can help you pinpoint exactly what is working in your digital engagement strategy. This can help you refine your tactics in the future to refine your digital messaging and outreach efforts to tap into the kinds of consumers who will help you expand your base in the future.
