Stats That May Change Your Mind About Snapchat
Previously, we wrote a lengthy report on how companies can use Snapchat as a marketing channel and how it creates a feeling of closeness between brand and customer that is proving extremely effective for certain brands. But while we focused heavily on the “how,” there’s no denying that with many digital marketers, there’s still a lot of holdout regarding Snapchat, necessitating a post on “why” Snapchat can be a massive boon for the right brands.
Over the month of October so far, on an almost daily basis, there has been a bevy of new stats making numerous strong cases as to why more brands should consider dipping their toes inside the walled garden of Snapchat. Here are a few that got us reconsidering things:
- Perhaps the most eyebrow-raising stat to come out of the recent flurry of Snapchat analysis is the fact that the site gets four billion views a day, which just happens to be the same number as Facebook. So when you’re debating investing in video content for Snapchap, keep that number of views in mind.
- A new ad unit from Snapchat, Sponsored Selfie Filters, is projected to reach up to 16 million views a day according to the projections of CEO Evan Spiegel and his team. At that rate the ad purchase will cost a maximum of $700,000 per day.
- Another crucial stat that indicates the changing of the guard is that amongst American teens, Snapchat is now more popular than Facebook. In a survey, 19 percent said that the Snapchat app is the most important social network, which still puts them behind Instagram and Twitter.
- Now where Snapchat really shines is for individuals who have amassed a host of followers and companies whose brands fit with the younger demographic of Snapchat. For instance, when looking at the social media influencers Gary Rogas, Esa Fung, and Scotty Sire, each one averages between 300,000 and 400,000 views per ever Snapchat story.
- And speaking of brands, Cosmopolitan has found much success on the network and is currently average three million viewers a day via Snapchat Discover. Similarly, the digital music company iHeartRadio earned around 340 million impressions during a recent two-day festival.
So while the above numbers are hard to deny, it also becomes clear when reviewing the stats that companies that tend to skew younger are having the most success on the network. But it also goes a long way to showing that Snapchat is likely here to stay for some time and there will likely be far more opportunities for other companies going forward.
