Three easy ways small businesses can improve content marketing initiatives
Content marketing has grown by leaps and bounds over the past several decades, and what once was an afterthought in many public relations budgets is now a cornerstone of any digital strategy. Whether your company is just getting its feet wet in the market or is firmly established, content marketing can provide a huge boost to your business on your web page, social media and beyond. How can you get started? Here are three easy ways.
- Start a blog
This is one of the easiest ways to provide a public face of your business that can give you a chance to share news about the company like new hires, products and initiatives, rebrand industry news to suit your needs and let customers learn more about your company without having to navigate sales jargon. Additionally, continually updating a blog will index pages that can improve your SEO ranking and improve the chances that prospective consumers will stumble upon your webpage.
- Add a survey
Whether you include a survey at the end of each order or as part of an email campaign, this is a quick and easy way to take a closer look at your company’s operations. Best of all, if you end up getting some stellar reviews from your survey or even a few questions, these can be made into news and blog posts that can improve your content initiatives in the future.
- Utilize images
Whether it’s just a series of pictures posted on a Facebook page or a full-scale infographic that’s easily shareable through social media, images are among the easiest pieces of content to produce and incorporate into your marketing plan. These are the kinds of quick and easy projects that can quickly go viral and compel new customers to come into the fold.
