Five Ways to Boost Your Facebook Marketing Campaign
While it may seem like a dinosaur in the social media world, Facebook still controls a vast amount of market share and is the go-to platform across all age demographics. For marketers, Facebook offers innumerable advertising opportunities and if you’re about to launch a campaign of your own, make sure to keep the following tips in mind from the pros at The Adaptive Imagination.
- Test various versions
No matter what the scale of your campaign, testing throughout the process will enhance your results in the long-term. For instance, test various different versions of your ads with alternating photos, text and subject lines, and choose the highest-performing version to maximize your ROI.
- Eye-catching images
If you manage to get a user to stop and take notice of your ad, you’ve already won half the battle and they are far more likely to read your message. Compelling visual content goes a long way toward improving your campaign’s potential, so make sure your graphics can zero in on users’ short attention spans.
- Embrace video content
Video content is among the most highly shared and engaging forms of content that your campaign can utilize, and its engagement metrics with users is off the charts. Utilizing video with other forms of media can strengthen your campaign and help your marketing dollars go even further.
- Create a target audience
Campaigns that cast a wide net usually aren’t successful, and many marketers will tell you that targeted, specific campaigns will result in greater success. The more specific your campaign can be – from the messaging, imagery to demographics – the greater chance it has to be a winning campaign.
- Relatable content
As you put together your Facebook marketing campaign, you should make this a major focus, but your other social media strategies should not lag behind. Social media is a unique way to connect and engage with your audience and showcase the human side of your company, and most consumers don’t want to feel like they’re being roped into buying something each time they access their account. Increased communication can be a much bigger boon to your business before launching a large campaign, so make sure there is a good split between audience engagement and straight promotion in your social media strategy.
