How to Use Facebook for B2B Success
When it comes to social media and B2B marketing, businesses generally utilize LinkedIn as their social network of choice for reaching new clients and showing off what is going on with the company. However, as most users will check social media first when learning about your company, you want to be in as many places as it makes sense for your company to be, making it easier for users to find you on social media.
Thus, it makes a lot of sense to get on Facebook if you’re company currently isn’t as it is not only the most popular social network, but it also boasts an active and varied user base.
So how do you market your B2B company on Facebook? First off, and this goes for businesses of all types, you want to give people a taste of your company’s culture. Whether you have regular birthday celebrations for your employees or wish to share some pictures from your company retreat, these images provide new visitors to your company a sense of the real people and culture behind the Facebook page. In addition, sharing your company culture is a great first step to engaging with your audience and getting a sense of who they are.
Once you’ve gotten a better feel for your audience, start creating visual content that appeals to them. If your fanbase is primarily industry professionals and potential buyers, create a well-researched and well-designed infographic compiling a number of salient statistics about your industry that users will find of interest. If you are in a more entertainment-based vertical, consider making an original video or image that further communicates your company culture while providing the type of content your audience wants.
In addition to creating compelling videos and images, you also want to ensure that people know that this content belongs to your company. Thus it’s smart to include a watermark of your company’s logo in the bottom left corner or to infuse your content with your company’s ethos so that users know who the content belongs to and what your company is about.
By using Facebook to better inform other companies what your company is about and what unique features you bring to the table, you can create a real interest in your company from other potential clients.
