How to Maximize Your Content with Social Media Marketing
In the past year, digital marketing advocates have been bouncing around an old concept of marketing like it is the new answer to all of your marketing woes: content marketing. Simply put, content marketing revolves around creating unique, engaging, and informative content—that can take the post of blog posts, infographics, slide shows, and much more—which will not only help to draw more people to your site, but also help to improve your rankings by creating content so good that other sites, and even companies in your industry, will want to link to your site.
But how do you get your great content out there and in front of as many eyes as possible? While press releases and company newsletters are two tried-and-true methods, social media has proven to be the best way to get your exciting content in front of the right people. Here are a couple ways to improve your social media marketing in the service of your company’s content marketing.
A/B Testing: One common mistake that social media marketers make when promoting their company’s content marketing is by simply tweeting or posting the content without much prior planning and hoping audiences find it engaging. Rather, to get the most out of a tweet about a certain content piece, try a variety of messages and content across different social networks to get a better sense of what type of content performs the best on specific networks.
Optimize Content for Specific Networks: On a similar note to the above point, it’s crucial to recognize that each social network attracts a different type of audience. As a social media marketer for your company, it is thus your job to figure out which sections of your audience are engaging with specific networks and content and tailor your content to a specific network.
You might find that while Pinterest is an ideal place to promote an infographic, Facebook or Twitter might be far better for publishing a recent survey. It’s only by testing numerous networks and content types that you will find what content works best for your brand and on which network.
Crowdsource: Finally, while you undoubtedly have a number of talented and creative individuals within your company who are great at coming up with new and exciting content ideas, it’s never wise to have a one-sided conversation within social media. Therefore, it’s in your best interest to be constantly engaging your audience on Twitter, Facebook, and whichever other networks they use regularly and ask them directly what type of content they like to read or watch. You might find that Top Ten lists are quite popular with your audience on Facebook or that your audience doesn’t care to read long articles linked to from Twitter. Either way, by directly interacting with your audience, your content and social media marketing strategies will become far better focused and effective.
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