How to Optimize Automated Social Media Updates
Social media is a twenty-four hour job that most of us get only eight hours a day to focus upon (not to mention the many hours spent outside of work endlessly checking our phones). While some social media managers will take a break once the weekend rolls around, that might not be the wisest choice depending on your particular brand.
Below is a list of tools that will help you maintain a constant social media presence, even when you happen to be away skiing for the weekend.
After all, despite popular belief, the weekend is indeed a great time to post on social media as weekend posts often get more engagement than workweek post, while weekend tweets are two of the best days for B2C companies and also earn the highest click-through rates.
While most of us are familiar with Hootsuite, which is a great software that helps you to manage your social media profile across a wide variety of platforms at all hours of the day, there are plenty of other options on the market.
For example, MavSocial is a great option as, unlike Hootsuite, it is free and supports the top social media networks, allowing to you to schedule tweets, posts, and much more well in advance as well as up to the moment. Of course, there are plenty of guidelines to follow when posting in advance, such as don’t overschedule during the holidays as users are already well aware of the pressures of the season don’t need many more reminders other than one.
In addition, in terms of numbers, try to schedule only one Facebook page post and two to three tweets to keep your account on people’s radar, but without overwhelming their accounts. Try to be online when you do schedule your posts so that in case someone responds to your post, you are online and ready to engage with them.
Finally, if you need a great smart phone-ready app so that you can manage your weekend posting right from your phone, look into DrumUp, which tracks trending stories based on your keyword search settings and lets you publish them with easr on Facebook, Twitter, and even LinkedIn. So if you want to be a 24-hour social media ninja, just follow the above advice.
