Making the Most of Free Social Media Monitoring Tools
As social media marketing enters the double digits in terms of age, fewer and fewer companies, regardless of size, are willing to invest in a social media campaign without being able to measure its relative success, or failure. In the past, companies were generally left to their own measuring devices and criteria, often judging the success of a campaign simply on whether they were able to get a similar or greater number of fans, likes, or retweets than a fellow competitor.
However, this is rapidly changing as there are a glut of products now available to download that measure different variables, such as reputation management and market research. Below are three of the most crucial social media monitoring tools that every company should use.
- Keyhole
Often when you’re running a hashtag campaign, you want to be able to grab a quick, aerial snapshot of the stats around a particular hashtag, brand, or topic and analyze the data from multiple angles. Keyhole allows you to analyze basic social metrics on a single, easy to read page that shows hastag usage over time, what your most shared tweets are, and a world map of topic mentions. While there are countless hashtag tools out there, Keyhole is essential in how simple and comprehensive it is.
- Twtrland
Similar to Keyhole, Twtrland is great in its ability to show a lot of information on a single, easy to read page. Twtrland doesn’t just analyze Twitter, but also looks at your Instagram and Facebook account to assess your levels of performance, who your most influential followers are, and which users you interact with the most. While this tool is fantastic is giving an aerial overview of your social media presence, it’s particularly helpful in identifying influential users in particular niches.
- BuzzSumo
In this era where content is somehow more than king, being able to read the worldwide pulse of any topic at any given time is extremely important. As such, BuzzSumo provides users with insight into both social media and the greater internet publishing network—blogs, news sites, online magazines. By simply putting in a particular topic or keyword, you can instantly view what pieces of content related to that topic or keyword are performing the best and on which platforms they are appearing. Another useful feature is the trending tab that allows you to see all of the content and social media posts that are trending around a particular topic.
