Three Content Ideas to Shake Up Your Digital Marketing Efforts
Even the most compelling digital marketing strategy can become stale over time, and while there are certain methods that are tried-and-true foundations for your advertising efforts, consumers are always seeking out new insights into your products and services and your company as a whole. A great marketing strategy is not only a method of improving your enterprise’s visibility, but also a means of telling your story so customers can feel like they truly know you. Marketing outreach, when done right, is a fabulous step in the right direction. So when you feel the need to go out on a limb and try something new, the following content ideas will get those creative juices flowing.
- Podcasting
With the advent of smartphones and other forms of mobile digital technology, podcasting has become a wholly unique way of creating seminars, facilitating discussions with industry efforts and letting your consumers see a side of your business they wouldn’t witness otherwise. It’s vital to gear these podcasts not toward individual products or services, but on topics that are relevant to your industry and appeal to your consumer base. Customers will do business with companies that they recognize, like and trust, and podcasting is a simple way to put a human face on your offerings.
- Philanthropy
Did your staff participate in a volunteer outing? Did your company make a donation to a local charity or become a sponsor for a seasonal event? These are all quick and easy ways to showcase the philanthropic side of your enterprise and work to foster trust that your company is respected by its consumers and community at large. While these efforts usually won’t spark a wave of new business, philanthropy is typically a valuable method of fostering improved customer loyalty and give them the ability to share the values of the company.
- E-books
E-readers are ubiquitous across all demographics, and e-books have emerged as wholly effective new forms of content to reach new audiences. After all, being published is an easy way to make your company an authority in your field, and online publishing methods like Amazon Publishing make it easier than ever to get your e-book out to the masses. Best of all, this is a piece of content that can be updated and re-released over time with various updates, so you can get the maximum bang for your content marketing buck.
