Four Ways to Inexpensively Boost a Small Business’ Digital Marketing Efforts
As a small business owner, taking out a massive chunk of your budget for marketing purposes is usually a pipe dream, but that’s no reason to avoid getting into the digital strategy game just yet. Today’s interconnected business world offers business owners untold opportunities to create and grow an online presence to become an authority in their field, and in turn bring new consumers in the door. Here are a few ways that you can get your campaign off the ground.
- Publish on niche blogs
A blog is a necessity for business websites large and small, and it’s an easy way to populate both the site and your social media pages with compelling content. However, your content and name recognition will go a lot further if you spread your exposure around. Reach out to popular blogs in your field about becoming a contributor, as well as posting some of your content on specific message boards. This will boost your SEO ranking and will give prospective customers other ways of finding you online.
- YouTube videos
Even if you work in the most ho-hum business sphere, YouTube content is free to post and can be easily produced with most smartphones and digital cameras. A few examples include how-to videos, promotional content about upcoming or existing products that can make your website more interactive and can open your enterprise up to new audiences.
- Infographics
Shareable content that packs visual flair with useful information is the key aim of the infographic, and anyone with basic graphic design skills can put together something compelling about a particular product, service or marketing campaign. These can be utilized through email marketing, social media channels and various other digital portals. A small investment in time and creativity could pay major promotional dividends.
- Apply for Industry Awards
There are a multitude of online business awards that you may not have known your business Is eligible for! If you do happen to win one of these industry rewards, you can place badges on your website that can increase your company’s credibility and hopefully lead to a boost in sales as well!
