Three Ways to Show the Human Side of Your Business on Social Media
If there’s one shortcoming of today’s interconnected business world, it can be difficult to showcase the real people who help your business flourish. Often, consumers will only see a slick webpage or a marketing email, but to truly instill brand loyalty customers need to feel connected to the people who are providing services and helping them through each step of the process. Therefore, showcasing the human side of your company on social media can make all the difference in improving customer retention. Here are a few strategies to keep in mind.
- Keep a sense of humor
You’re more likely to attract and retain followers if your social media posts have an air of humor about them, and there’s no easier way to personify your business’ voice. A good rule of thumb with any humorous post is to ensure that they are fun, informative and don’t offend a particular group or lifestyle.
- Develop a unique voice
Does your social media presence have a voice all of its own? Creating a personality on your social media pages will allow your official communications to have their own persona, rather than bland marketing messages. Developing this voice is key to helping your brand stand out from the pack, while creating a style that your consumers will come to know and respect.
- Increase audience engagement
Social media is the primary point of contact for consumers to interact with their favorite brands, and even small gestures can go a long way toward fostering improved brand loyalty. Shoutouts to fans who comment on posts, retweeting and sharing fan posts and other actions can allow you to form a personal relationship with your consumers. Over time, your customers will begin to see and trust the people behind your social media accounts, and that human side will lead to improved business down the road.
