Four Tips For Nonprofits to Refine Their Digital Marketing Initiatives
If there is one major quandary that all nonprofits face, it’s the struggle between pushing funds toward enhancing your outreach services or growing your profile within a community. Both are intrinsically linked to your fundraising efforts and overall goals for the organization, but it can be tough to justify a massive marketing budget at the expense of your impact on the community.
Luckily, Adaptive Imagination is here to help you wade into the ever-changing digital marketing world to help you improve your organization’s visibility without compromising your mission. Here are a few great tips to get started.
1. Video
Whether you’re taking testimonials from the people you serve or detailing a special event, video is one of the easiest ways to market your business and utilize easily shareable content. Post regularly on your website and social media pages to show the human side of your nonprofit and all the amazing things you do.
2. Create thorough donor databases
Whether you’re regularly sending out organizational newsletters, hosting events or other forms of development, donor databases are the lifeblood of your nonprofit and will be relied on to keep the doors open and your operation running in the future. Think about market segmentation to reach varying levels of donors, as well as special mailings and follow-up telephone calls to show just how important their contributions are.
3. Live streams
The next time you host an event, why not let your donors be spectators to all the fun? Live streaming is a great way to showcase rallies, talks and community events. Be sure to pair this strategy with plenty of preceding social media posts and emails to ensure that you have a strong audience for your event.
4. Enhance your donations
Even if you have a “Donate” button on your website, you can be doing so much more to give followers a chance to contribute to your cause. Place a donate button on your social media pages like Facebook or YouTube, as well as looking into texting donations that supporters can use on the go to fund any number of initiatives for your organization!
